Monday, July 29, 2013

92.7 BIG FM announces Big Green Ganesha Campaign with new concept of 'Ashta-vinayak'

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92.7 BIG FM announces Big Green Ganesha Campaign with new concept of 'Ashta-vinayak'
(Mumbai, 29 July 2013)

92.7 BIG FM, India’s No.1 radio network has announced the launch of BIG Green Ganesha, its hugely popular and immensely successful campaign launched in 2008 as part of a vision for a better tomorrow. The initiative aims at instilling a sense of responsibility amongst citizens towards creating a better environment by celebrating Ganesh Chaturthi, one of India’s most widely followed festivals, in an eco-friendly way. This year’s campaign will be initiated in eight different cities that will involve Mumbai, Bengaluru, Hyderabad, Mysore, Tirupati, Sholapur, Vizag and Mangalore.

The 2013 campaign is being launched by way of the brand new concept of ‘Ashta-Vinayak’, where eight unique eco-friendly paper mâché Ganesha idols will be installed at the eight locations in which the campaign will be run. In addition, the campaign will also attempt to set a record by collecting the maximum number of old newspapers from a single location and enter the prestigious ‘Limca Book of Records’. With the installation of 30 Ganesha Pandals, the campaign will be spread across 8 cities with the setting up of 48 paper mâché idols.

Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign comes as a fresh reminder of change for all. A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments will mark the beginning of the campaign. The collected newspapers will be supplied to renowned sculptors and be used to create beautiful eco-friendly paper mâché Ganesha idols. The donation drive is a significant move since it educates the community and draws their support in order to create a better environment.

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